It’s easy to think your Google Business Profile (GMB) is “good enough”—especially when patients can call, get...
Doctors: Google Business Profile ≠ Your Website
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The Mistake That Makes Your Alumni Page Feel Like an Afterthought
If your alumni page looks like it was thrown together during a staff meeting and forgotten by next week… alumni can...
What Happens If Your Medical Site Isn’t Mobile-Friendly?
More than 60% of people visit your site from a phone. So if your medical website isn’t smooth, fast, and easy to use...
Where to Put Alumni Info Without Creating a Junk Drawer Page
Most alumni pages suffer from the same fate: they start as a placeholder and slowly become a digital junk drawer....
3 Things Alumni Actually Want From Your Website
When schools finally turn their attention to alumni engagement, the instinct is often to digitize the archives—posting...
How to Keep Alumni Engaged Without Overhauling Your Website
Alumni engagement often gets pushed to the bottom of the priority list—and when schools finally focus on it, the...
How One FAQ Page Can Improve SEO, Conversions, and Trust
Most schools treat their FAQ page like a digital junk drawer—cluttered, forgotten, and written for internal peace of...
What Not to Include on Your FAQ Page (Unless You Want Parents to Bounce)
Good FAQ pages help parents get answers fast. Bad ones feel like legal disclaimers, policy dumps, or a second-rate...
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