Why Most Website Menus Are Overcomplicated

Why Most Website Menus Are Overcomplicated

Picture Someone Hunting for Your Phone Number A woman is standing in her driveway on a Saturday morning, staring at a tree limb that came down on her fence during last night’s storm. She pulls up the website of a local tree service her neighbor recommended and...
What Makes a Homepage Convert (Without Tricks)

What Makes a Homepage Convert (Without Tricks)

Picture a Guy With a Broken AC in July It’s 2:30 on a Saturday in July, the thermostat in the hallway says 84, and a dad is standing in his kitchen with a phone in one hand and a box fan pointed at his face. He searches “AC repair near me,” opens the...
Realtor Community Events: What Showing Up Signals

Realtor Community Events: What Showing Up Signals

Picture a Saturday Morning at the Farmers Market It’s 8:45 on a Saturday in June and the farmers market is already packed. Someone is selling kettle corn out of a copper kettle the size of a hot tub, a golden retriever has parked himself in the middle of the...