Picture a Mom Reading Your Website at the Pediatrician’s Office A mom is sitting in a pediatrician’s waiting room on a Tuesday afternoon, half watching her son build a tower out of the magazines on the coffee table. A few weeks ago his first grade teacher...
Picture an Engineer Dad on the School Tour It’s a Thursday morning tour, and a dad who designs HVAC systems for a living is trailing behind the admissions director with his hands in his pockets. He’s nodding along politely while she shows off the library,...
Picture a Mom With a Kitchen Table Full of Workbooks It’s 9:40 on a Wednesday morning and a mom is sitting at her kitchen table surrounded by a Saxon Math workbook, a stack of Latin flashcards with a coffee ring on the top one, and a timeline project that has...
Picture a Dad Reading Your Reading List at the Kitchen Table It’s a Sunday night, the dishwasher is humming, and a dad is scrolling your website on his phone while his eight-year-old builds a Lego spaceship on the floor. He finds the reading list and starts...
Picture a Parent Scrolling at 10 P.M. It’s late on a Tuesday, the kids are finally asleep, and a mom is sitting on the couch with her laptop balanced on a throw pillow, comparing three schools. She’s read about Latin, she’s squinted at the tuition...
Why Most Capital Campaign Pages Fall Flat A capital campaign page is one of the highest stakes pieces of writing a classical school will ever publish. It is asking families and donors to hand over real money toward something they cannot yet walk into, whether that is...
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