Good FAQ pages help parents get answers fast. Bad ones feel like legal disclaimers, policy dumps, or a second-rate handbook—and they drive people away.

We’ve seen classical schools overload their FAQ pages with every rule, exception, and enrollment form under the sun. But here’s the problem: when you try to answer everything, you actually answer nothing. Parents hit the page, get overwhelmed, and bounce.

Remember, the FAQ is a bridge for prospective and new parents. It’s not a repository for every administrative document. It should speak to the real questions people are Googling, asking on tours, or emailing your office about.

Things like “What does classical mean?”, “What’s your homework policy?”, or “Do students wear uniforms?” belong there. Things like your full disciplinary code, sick policy fine print, or board governance structure? Those belong elsewhere.

The goal is clarity and confidence—not confusion. When you focus your FAQ on high-level, high-intent questions, it becomes one of your most effective pages for building trust.

Need a clear framework for getting this right? Here’s what to include (and what to leave out) to write an FAQ page that actually helps parents—and saves your staff time.