People often say they want a “clean” website—but what does that actually mean? It’s not about being plain. And it’s definitely not about being boring. Clean design is about clarity, hierarchy, and confidence. Simplicity ≠ Blandness Minimal doesn’t mean empty. A clean...
Most business websites lead with the wrong thing: a big logo, a fancy slider, or a vague “Welcome.” None of those help a new visitor understand what you do—or why it matters. What should lead your homepage? A headline that makes it immediately clear who you help and...
Our real estate clients have sold over $1 billion in career volume—and what they value in a website isn’t only flash. It’s clarity, speed, and long-term reliability. Here’s what those top producers actually want: 1. Trust, Not Templates Top producers have earned their...
You can have the most beautiful school campus in the state—but if your website is confusing, cluttered, or generic, you’re losing the very families you’re trying to reach. We see it all the time: sites that are overbuilt, underwritten, and impossible to navigate....
Most people think referrals happen because of great work—and they’re right. But there’s another layer that makes referrals easier, faster, and more consistent: your website. Here’s how a solid site quietly amplifies your referability: 1. It’s Easy to Share (and Looks...
We don’t have a fancy office. We don’t have a receptionist — in fact the phone number on our contact page? JK’s cell. And we’re not trying to impress you with espresso machines and “brand discovery workshops.” We just build really good websites—and support...
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