The Closing Table Is Already a Team Photo Picture a Thursday afternoon closing at a title office off the main drag. The buyers are a young couple who have been living with her parents for eight months, and they’ve signed their names so many times that his...
Most agents walk into a seller consultation like they are grabbing coffee with a neighbor. They bring a folder, a smile, and a vague plan to “see how it goes.” Meanwhile the seller sitting across the table has three other agents lined up this week, all...
Most realtors treat client contact like a fire alarm. Silence for eleven months, then a frantic burst of texts the second a listing goes live or an anniversary date pops up on a calendar reminder. That approach works about as well as it sounds. People do not remember...
Ask most realtors what their marketing calendar looks like and you’ll get the same answer. New listing photos in spring, an open house push in summer, maybe a holiday card mailed out sometime in December if there’s time. That’s the whole plan....
A realtor in Fishers, Indiana closed a deal last spring on a house that took four months, two failed inspections, and one buyer who nearly walked away over a water heater. When it finally closed, the agent handed her clients a bottle of wine and a card. Nice gesture....
Small Team, Big Presence Every boutique real estate team has heard some version of the same warning from a well-meaning broker or in-law at Thanksgiving. Big brokerages have the billboard budgets, the TV spots during the local news, and a name that’s been on bus...
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