A realtor in Fishers, Indiana closed a deal last spring on a house that took four months, two failed inspections, and one buyer who nearly walked away over a water heater. When it finally closed, the agent handed her clients a bottle of wine and a card. Nice gesture....
Small Team, Big Presence Every boutique real estate team has heard some version of the same warning from a well-meaning broker or in-law at Thanksgiving. Big brokerages have the billboard budgets, the TV spots during the local news, and a name that’s been on bus...
The Dashboard Problem Nobody Talks About You log into Google Analytics, and suddenly there are 47 different reports staring back at you. Sessions, users, bounce rate, engagement rate, average session duration, pages per session, traffic sources, referrals, organic...
Most realtor websites have a contact page that does approximately nothing. It’s got a name field, an email field, a message box, and a button that says “Submit.” Maybe there’s a phone number buried somewhere near the bottom. That’s it. No...
The average homeowner moves roughly every ten to twelve years. That’s a long time to wait for a referral, and a long time for someone to forget your name. The clients who closed with you in 2022 aren’t thinking about real estate right now — they’re...
The Part Nobody Talks About You spent a Saturday afternoon vacuuming a stranger’s carpet, arranging cookies on a tray from Whole Foods ($14, by the way), and smiling at 40 people who wandered through. A few of them wrote their names on a sheet. Most of them will...
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