The Window Is Smaller Than Most Owners Think A visitor landing on a business website makes a snap judgment almost instantly, well before they read a single word of copy. Picture someone standing in their driveway, phone in hand, searching for a plumber because water...
You know that feeling when you walk into a business that’s been open six months and it somehow feels like it’s been there for 20 years? Same lighting a hardware store from 1987 would use, a logo that looks like it was designed by someone’s cousin who...
The One That Goes Straight to the Trash You know the one. It arrives on a Tuesday morning, subject line: “Westbrook Classical Academy — October Newsletter.” The parent opens it out of habit, skims past the principal’s three-paragraph letter about the...
The Number Owners Usually Picture When most business owners think about a website costing them money, they picture the invoice. A few thousand dollars for design, maybe a monthly hosting fee, and that’s the extent of it in their mind. That number feels...
The Project That Never Quite Starts Talk to almost any business owner who has put off building a website and a familiar story comes out. They meant to get it done last spring, or after the busy season, or once they finally landed on the right colors. Months pass, and...
The Part Nobody Talks About You spent a Saturday afternoon vacuuming a stranger’s carpet, arranging cookies on a tray from Whole Foods ($14, by the way), and smiling at 40 people who wandered through. A few of them wrote their names on a sheet. Most of them will...
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