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Stop Using Your Homepage as a Filing Cabinet

Stop Using Your Homepage as a Filing Cabinet

by JK Stewart | Jun 2, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

Your homepage isn’t a filing cabinet. It’s not where every form, login, announcement, and menu item should live. Yet that’s exactly how many medical practices treat it—cluttered with patient portal links, billing notices, and every possible navigation item crammed...
How to Use Testimonials the Right Way on Classical School Websites

How to Use Testimonials the Right Way on Classical School Websites

by JK Stewart | Jun 2, 2025 | Classical Schools, Industries, Website Strategy

Most classical schools treat testimonials as decoration. A rotating quote on the homepage. A few kind words buried on the admissions page. It’s well-intentioned—but wildly underutilized. Testimonials are one of the most powerful trust-builders on your website. But...
How to Make a “Why Classical?” Page That Doesn’t Preach

How to Make a “Why Classical?” Page That Doesn’t Preach

by JK Stewart | Jun 2, 2025 | Classical Schools, Industries

Most “Why Classical?” pages read like a lecture—and lose prospective parents in the first paragraph. If they’re curious, don’t drown them in Aristotle. Show them outcomes, not ideology. Here’s how to convert interest into enrollment: Lead with benefits: Show how...
Avoid These 5 Lawsuit Risks on Your Medical Website

Avoid These 5 Lawsuit Risks on Your Medical Website

by JK Stewart | Jun 1, 2025 | Healthcare, Industries, Marketing, Performance & UX, Support & Reliability, Website Strategy

Your medical website isn’t just a marketing tool—it’s a legal liability waiting to happen if it’s not built right. ADA lawsuits. HIPAA violations. Misleading medical claims. They’re real, and they’re hitting practices of every size—not just the big guys. If you think...
Your Site Isn’t Slow—Your Hosting Is

Your Site Isn’t Slow—Your Hosting Is

by JK Stewart | Jun 1, 2025 | Client Trust, Performance & UX, Support & Reliability

You’ve optimized your images. You’ve trimmed your plugins. You’ve even tweaked your font files. Or you’re just floundering without knowing what to do. But your site still loads like it’s stuck in 2012. Here’s the truth no one tells you: Cheap hosting is holding...
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