Your homepage isn’t a filing cabinet. It’s not where every form, login, announcement, and menu item should live.

Yet that’s exactly how many medical practices treat it—cluttered with patient portal links, billing notices, and every possible navigation item crammed into one screen.

Here’s the problem: new visitors aren’t looking for all of that. They’re trying to answer one simple question:

“Can I trust this practice to help me?”

And when the page is jammed with internal admin tools, it’s harder for patients to even understand what you do—let alone why they should choose you.

Instead of dumping everything on one page, structure your site like a real practice:

• Homepage = front desk
• Patient portal = back office

Not sure what goes where? Here’s a guide to getting it right.

Less clutter. More clarity. Better results.