You Do Not Need to Become a Website Expert to Sell More Books If you are an author, your time is already spoken for. You are writing, editing, answering readers, planning launches, handling events, updating your newsletter, and trying to keep your book pages current...
Why People Still Love Physical Things A company can send employees a digital gift card in about 15 seconds. The process is clean, efficient, and easy to scale. A few clicks later the reward shows up in an inbox, and everyone technically receives the same benefit. On...
Why Size Feels Bigger Online Than It Is Parents almost never start their search for a school by driving past the campus. They start with a browser tab open at the kitchen table, usually sometime after dinner when the house finally gets quiet. In that moment they are...
Rebranding Often Stalls Right Before Launch A business decides it is time for a new look. The owner hires a designer to refresh the logo, picks new colors, and rewrites the company description so it better reflects what the business does today. At that moment everyone...
The Quiet Moment When Company Merch Gets Judged Picture a normal Tuesday afternoon at work. Someone from operations walks around the office dropping off a new batch of branded items. Maybe it is a mug, maybe a notebook, maybe a company shirt folded neatly in plastic....
Recent Comments