It’s not that parents don’t care—it’s that they don’t see them.

Buried links, outdated flyers, and last-minute reminders are a recipe for frustration. Most school websites treat events as an afterthought, tacking them onto the homepage like digital clutter. Parents tune it out—and admins wonder why turnout is low.

Fixing this isn’t about yelling louder. It’s about intentional placement, consistent frequency, and thoughtful UX. Where your events live, how often they’re promoted, and whether they’re mobile-friendly matters more than another reminder email.

If you’re tired of being ignored, here’s how to handle events and fundraisers without turning your homepage into a billboard.