Putting your patient portal front and center on your homepage might feel helpful—but it’s probably hurting your site more than helping.

Most first-time visitors aren’t looking to log in. They’re trying to figure out:

• What kind of care you provide
• Where you’re located
• Whether they can trust you with their health

Leading with a giant “Patient Portal” button makes it look like your site is only for returning patients—and sends the wrong signal to everyone else.

Better strategy: Tuck the portal link in your top menu or footer. Make it easy to find, not impossible to ignore.

Need help structuring your site around patient experience instead of backend tools? Here’s a guide that breaks it all down.

Remember: your homepage should build trust, not ask for a login.