When families land on your school’s tour page, they’re looking for more than a photo gallery. They want to feel the...
Why Most School Tour Pages Fail (And How to Fix Yours)
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The Surgery Center Homepage Framework That’s Working in 2025
In a crowded digital landscape, surgery centers no longer compete on aesthetics or generic content—they win by serving...
What Goes on the Parent Resources Page (And What Doesn’t)
Most classical schools treat their “Resources” page like a kitchen junk drawer—full of PDFs, links, and outdated...
Should Your School Website Say You’re Christian?
One of the most debated decisions for classical schools is how explicitly to state their Christian identity on the...
You Don’t Need a New Logo—You Need Better Website Messaging
When enrollment is slow or traffic stalls, the first instinct for many schools is to rebrand. A new logo. Fresh...
How to Build a Classical School Blog That Actually Helps SEO
If you’ve been told “start blogging” to improve your school’s SEO, you’re not alone. But here’s the problem: most...
How to Write a Location Page That Actually Reduces Phone Calls
A clear location page isn’t just a courtesy—it’s a conversion tool. When patients and referring offices land on your...
Why Your Admissions Page Should Make Parents Feel, Not Just Inform
An effective admissions page doesn’t start with deadlines. It starts with desire. Because classical education isn’t...
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