At first, creating separate websites for each campus or program might sound logical. You want tailored messaging, focused pages, and autonomy for each site. But what you gain in separation, you lose in efficiency—and trust.

Running multiple websites means double the upkeep, double the technical issues, and double the confusion for families. And that’s before you factor in the SEO damage.

Here’s what schools don’t realize they’re paying for:

• Fractured search visibility. Google splits authority between domains. Neither ranks well.
• Inconsistent messaging. Different sites mean different tones, styles, and quality—hurting your brand.
• More tech, more risk. Plugins, themes, and updates have to be maintained separately, multiplying your chance of breakage.

The smarter move for most schools? One unified website with clear structure, campus-specific pages, and smart filtering. It gives you all the benefits of separation—without splitting your audience or your attention.

We break that down here: How to handle multiple campuses on one school website without creating confusion.

And if you’re outgrowing your current site or preparing to scale, here’s how we help schools like yours build one site that does it all—without compromise.