Struggling to organize your medical website? Ask this one question:

“Is this for new patients or existing ones?”

That simple filter can instantly reshape your layout and fix confusion that drives people away.

New patients need answers like:

• What do you treat?
• Are you accepting new patients?
• Where are you located and how do I book?

Existing patients are looking for tools:

• Patient portal login
• Bill pay
• Prescription refill requests

Trying to serve both on one page? That’s where it falls apart.

The homepage should guide new patients. The portal should serve existing ones. Mixing the two only leads to frustration and drop-offs.

Need help structuring it all clearly? Start here: Homepage vs. Patient Portal: What Goes Where on a Medical Site.