Many schools treat faculty pages as a place to list names and degrees. Classical schools can do more. With the right design choices and copy, you can help visitors see your mission in action before they ever step on campus.

Why Faculty Pages Matter

Parents and donors read these pages to get a sense of your people and your culture. They want to know if your teachers will connect with their children, not just if they graduated from a certain program. A well-crafted faculty page shows values in a way that’s easy to grasp.

Start with a Clear Welcome

Open the page with two or three sentences that explain why your teachers are here and what they care about. For example: “Our teachers see every lesson as a chance to shape both the mind and the heart. They know students thrive when they are known, challenged, and encouraged.” This sets the tone for everything that follows.

Include details parents can picture

Every faculty bio should help the reader imagine life in that teacher’s classroom. Instead of listing “10 years of experience in literature,” say, “Reads aloud from Homer each spring so students can hear the rhythm of the original lines.” This small shift makes the bio real and memorable.

What to Include in Each Bio:

• Why they teach: A one-line statement about their motivation.
• Favorite classroom moment: A real example from their teaching.
• Books or subjects they love: Something that sparks curiosity.
• Approach to learning: A short line about how they help students grow.
• Two personal interests: To show they’re human and relatable.

Order Matters

The sequence of teachers on the page says something about your priorities. You might group by school division (Grammar, Logic, Rhetoric), or by subject area in a way that reflects how you view learning. This subtle ordering tells a story without needing to spell it out.

Use Consistent, Warm Photography

Professional photos help, but avoid overly formal shots that make teachers look distant. Aim for friendly, approachable portraits. If possible, include a candid image in each bio—maybe the science teacher with students in the lab, or the music teacher leading a rehearsal.

Keep the Tone Friendly and Clear

Write bios as if you’re introducing someone at a school open house. Skip buzzwords and instead give specifics: “Helps students learn how to take notes by hand” is better than “promotes effective study skills.”

Add a Small, Repeated Section

Consistency helps readers notice what you value. Include a few short fields in each bio, like:

• Favorite book to teach
• Most-used classroom tradition
• One thing they hope students remember

When parents read several bios in a row, these repeated points start to tell your cultural story.

Link to Deeper Resources

Your faculty page shouldn’t carry the weight of explaining your whole philosophy. If you have a dedicated resource that outlines your educational approach, add a brief mention so interested readers can go further. For example, you might link to your academic philosophy page to give context without overwhelming the bios.

Make Updates Part of Your Rhythm

Faculty pages shouldn’t be static for years. Plan to refresh photos and stories once a year. This could tie into your blog or newsletter—something as simple as spotlighting a teacher’s favorite project of the year keeps the page fresh.

Use the Page as Part of Your Marketing

When a prospective family visits your website, the faculty page can be one of the deciding factors. Share it in emails to prospective parents or highlight parts of it in social media posts. If you run a blog, you can even use ideas from your classical school blog strategy to spotlight faculty in more detail.

Examples of strong bio lines

• “Starts each class with a short poem to focus attention.”
• “Leads weekly nature walks to connect science lessons to real life.”
• “Helps students learn to speak with confidence through debates and presentations.”
• “Keeps a classroom wall for quotes worth remembering.”

A quick step-by-step process

1. Make a list of every faculty member, noting who needs updated photos.
2. Send a short questionnaire asking for why they teach, a favorite moment, and a classroom tradition.
3. Write bios in a friendly, conversational tone.
4. Schedule photo day for consistent portraits.
5. Arrange the page in an order that reflects your values.
6. Add small, repeated fields to each bio.
7. Publish and share the update in your newsletter.

Final check before publishing

Ask three people who aren’t connected to your school to read the page and tell you:

• What stood out about your teachers?
• What did they think your school values?

If their answers match your mission, you’re ready to go live.

Keeping it timeless

The best faculty pages feel just as relevant three years from now as they do on launch day. Write in a way that will age well. Avoid time-sensitive details like “currently reading” unless you plan to update them often. Focus on the qualities, habits, and traditions that will still define your school years down the road.