Thinking about a website overhaul? Hit pause. Many medical practices rush into a redesign—only to realize they fixed the wrong things. Before you spend a dime, run through this quick audit:

• 1. Conversion Flow: Are patients clicking your “Schedule” or “Call” buttons—or just bouncing? If they’re not converting, no amount of design flair will fix it.
• 2. Page Load Time: A slow site kills trust. Check your mobile speed on Google’s PageSpeed Insights. Patients won’t wait for your homepage to load.
• 3. Clarity of Messaging: Can a first-time visitor understand who you are, what you do, and how to take action in under 5 seconds?

A full redesign might be the right call—but only if your core issues are design-related. Here’s how to spot the deeper issues that quietly kill patient conversions.