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Why Most School Tour Pages Fail (And How to Fix Yours)

Why Most School Tour Pages Fail (And How to Fix Yours)

by JK Stewart | Jul 7, 2025 | Classical Schools, Industries, Website Strategy

When families land on your school’s tour page, they’re looking for more than a photo gallery. They want to feel the rhythms of school life—morning routines, chapel, community moments. Yet most tour pages focus on logistics, schedules, and bulletin-board style content....
The Surgery Center Homepage Framework That’s Working in 2025

The Surgery Center Homepage Framework That’s Working in 2025

by JK Stewart | Jul 3, 2025 | Healthcare, Industries, Website Strategy

In a crowded digital landscape, surgery centers no longer compete on aesthetics or generic content—they win by serving clarity. Your homepage should be more than an online brochure. It’s your single greatest opportunity to reduce friction for patients, referring...
What Goes on the Parent Resources Page (And What Doesn’t)

What Goes on the Parent Resources Page (And What Doesn’t)

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries, Website Strategy

Most classical schools treat their “Resources” page like a kitchen junk drawer—full of PDFs, links, and outdated forms. Parents end up wading through clutter to find simple answers. But during the school year, they’re not looking for documents—they’re looking for...
How to Build a Classical School Blog That Actually Helps SEO

How to Build a Classical School Blog That Actually Helps SEO

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries, Marketing, Website Strategy

If you’ve been told “start blogging” to improve your school’s SEO, you’re not alone. But here’s the problem: most classical school blogs fall flat. They’re inconsistent, unclear, and misaligned with what parents are actually searching for. You don’t need just more...
How to Write a Location Page That Actually Reduces Phone Calls

How to Write a Location Page That Actually Reduces Phone Calls

by JK Stewart | Jul 2, 2025 | Healthcare, Industries, Website Strategy

A clear location page isn’t just a courtesy—it’s a conversion tool. When patients and referring offices land on your surgery center’s site, they want direction, reassurance, and confidence. A well-built location page delivers exactly that, cutting down generic phone...
Why Your Admissions Page Should Make Parents Feel, Not Just Inform

Why Your Admissions Page Should Make Parents Feel, Not Just Inform

by JK Stewart | Jul 2, 2025 | Classical Schools, Industries, Website Strategy

An effective admissions page doesn’t start with deadlines. It starts with desire. Because classical education isn’t just a decision—it’s a conviction. And the moment a parent lands on your admissions page, they’re not asking for a list of forms. They’re asking: Is...
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