If your doctor bio reads like a résumé, you’re doing it wrong. Patients don’t come to your website to skim credentials like it’s LinkedIn. They want to know who you are, whether they can trust you, and if you’ll listen. That’s it. What to leave out: Every award you’ve...
If your medical website isn’t fast and focused, your potential patients are gone before they even know what you offer. Studies show most users decide whether to stay or leave a site within 8 seconds. For healthcare sites, where trust and clarity are everything, that...
Most classical schools think of their parent portal as a backend utility—something parents log into once the real marketing work is done. It’s functional. Practical. Invisible to prospects. But what if you flipped that thinking? What if your portal wasn’t just a...
Here’s the hard truth: most school calendars are nearly useless. They’re often buried deep in the website, only available as a downloadable PDF, and impossible to read on mobile. If you’ve ever heard parents say, “I didn’t know that was happening,” your calendar might...
Starting a new private practice or expanding your group? Your website isn’t just a formality—it’s your first impression. Before patients meet your staff, tour your office, or read your reviews, they’re clicking on your homepage and silently asking: “Can I trust this...
ADA compliance isn’t just about lawsuits. It’s about showing patients you care—and building trust from the moment they land on your site. A website that’s inaccessible to people with disabilities isn’t just a legal risk. It’s a credibility risk. For small practices,...
Recent Comments