Your medical website isn’t just a marketing tool—it’s a legal liability waiting to happen if it’s not built right. ADA lawsuits. HIPAA violations. Misleading medical claims. They’re real, and they’re hitting practices of every size—not just the big guys. If you think...
Parents aren’t confused because they don’t read—they’re confused because your school calendar is doing too much or not enough. From a UX standpoint, repetition and clarity are your allies, not enemies. Here are three common mistakes that tank usability: Single-page...
Too many classical schools slap an “Apply Now” button on a barebones page and wonder why it underperforms. The hard truth? Parents don’t click until they feel confident. Your admissions page isn’t just a transaction point—it’s a trust-building opportunity. Before...
Your practice might have the best care in town—but if your website is outdated, patients may never find out. Old, clunky websites create invisible friction. Slow load times. Confusing layouts. Missing mobile responsiveness. All of it quietly pushes people away. And...
One of the most debated choices in classical school marketing is whether to display tuition on your website. Some see transparency as a virtue. Others fear it deters serious families before they’ve understood the school’s distinctives. So, what’s right for your...
Your school’s core virtues are what set it apart. They aren’t just bullet points on an internal document—they’re proof of purpose. So why are they hidden three clicks deep on your site? Parents are looking for schools that align with their values. If they have to hunt...
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