Most small medical practices think their biggest website problem is lack of traffic or fancy design. It’s not. The real mistake? Treating the site like a brochure instead of a tool that books patients. Too many small practices settle for a basic, “good enough”...
Too many classical schools overwhelm instead of educate. Let’s be honest: most curriculum pages read more like academic journals than tools for curious parents. They’re dense, heavy on terminology, and full of well-meaning explanations that no prospective family has...
“Should we start a blog?” It’s one of the most common questions we hear from really all businesses, including medical practices—and one of the most misunderstood. The counterintuitive truth? Not every practice (or business) needs a blog. And for some, the wrong kind...
The “About” page is one of the most visited—and most wasted—pages on medical websites. Too often, it’s packed with vague mission statements, dry credentials, or stock photos of smiling people in lab coats. It may check a box, but it doesn’t actually do its job. A...
Your homepage isn’t a filing cabinet. It’s not where every form, login, announcement, and menu item should live. Yet that’s exactly how many medical practices treat it—cluttered with patient portal links, billing notices, and every possible navigation item crammed...
Most classical schools treat testimonials as decoration. A rotating quote on the homepage. A few kind words buried on the admissions page. It’s well-intentioned—but wildly underutilized. Testimonials are one of the most powerful trust-builders on your website. But...
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