Healthcare pricing has moved out of the shadows—and onto your website. But many medical practices still don’t know what they’re required to share, what patients expect, or how to present it without creating confusion. Here’s the truth: Whether or not your practice is...
Lead with mission, not doctrine. Faith should build trust—not filter people out too soon. Your Statement of Faith is foundational—but its placement on your website determines whether it invites or intimidates. Many classical schools either bury it where no one will...
Quick answer: not on your homepage. Your homepage is for first impressions. It’s for new patients looking to understand who you are, what you treat, and how to book an appointment. But too many practices clutter their homepage with returning patient tools—things like:...
Struggling to organize your medical website? Ask this one question: “Is this for new patients or existing ones?” That simple filter can instantly reshape your layout and fix confusion that drives people away. New patients need answers like: What do you treat? Are you...
Grammar, logic, and rhetoric shouldn’t confuse first-time visitors. To those unfamiliar with classical education, “the Trivium” can sound mysterious or even intimidating. You and your faculty may find it second nature—but remember, new families often have no idea what...
Think your medical website is ADA compliant because an online tool gave it a green checkmark? Think again. Automated ADA scanners can catch missing alt text or contrast issues—but they can’t understand context. They don’t know if your link text is confusing, if your...
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