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Why Your Contact Page Might Be Costing You Patients

Why Your Contact Page Might Be Costing You Patients

by JK Stewart | Jun 6, 2025 | Healthcare, Industries, Performance & UX, Support & Reliability, Website Strategy

If patients can’t find you—or can’t reach you—they’re gone. A clunky or buried contact page quietly kills conversion. Common issues we see: Contact page hidden in a dropdown or footer No clickable phone number (especially on mobile) Broken or confusing contact forms...
What Makes a Great Surgery Center Website?

What Makes a Great Surgery Center Website?

by JK Stewart | Jun 6, 2025 | Healthcare, Industries, Website Strategy

It’s not about fancy design or animations. The best surgery center websites win by being clear, fast, and trustworthy. Here’s what matters most: Clear procedures listed: No guessing what you actually do Fast load times: Especially on mobile—patients won’t wait...
Why Your FAQ Page Feels Like a Legal Disclaimer

Why Your FAQ Page Feels Like a Legal Disclaimer

by JK Stewart | Jun 6, 2025 | Classical Schools, Industries, Website Strategy

Too many classical school FAQ pages read like policy handbooks: vague headers, dry bullet points, and answers that feel like they were run through a lawyer and a thesaurus. Instead of building trust, they create distance. Parents click hoping for clarity—and leave...
How to Promote Recurring Events Without Cluttering Your Site

How to Promote Recurring Events Without Cluttering Your Site

by JK Stewart | Jun 6, 2025 | Classical Schools, Industries, Website Strategy

You don’t need a new banner every month—just a smarter layout. Spirit Night. House Days. Uniform Resale. Parent Coffees. These recurring events are important—but when every single one gets its own homepage banner, your site starts to feel like a patchwork of competing...
The Question Every Parent Asks (That You Forgot to Answer)

The Question Every Parent Asks (That You Forgot to Answer)

by JK Stewart | Jun 5, 2025 | Classical Schools, Industries, Website Strategy

You’re answering what you think is important—not what parents actually want to know. Most school FAQ pages are filled with questions administrators wish parents asked. “What is the history of the classical model?” “How is the Trivium different from progressive...
Where to Put Fundraiser Info Without Hijacking Your Homepage

Where to Put Fundraiser Info Without Hijacking Your Homepage

by JK Stewart | Jun 5, 2025 | Classical Schools, Industries, Website Strategy

Don’t make your homepage compete with itself. Better options exist. That annual fundraiser might be your school’s biggest event of the year—but that doesn’t mean it deserves to dominate your homepage for six weeks straight. Too often, classical schools let one...
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