Just because you don’t have a seven-figure marketing budget doesn’t mean your site can’t perform like the big guys’. In fact, some of the most effective features on hospital websites can be copied—smartly and affordably—by independent practices. Here’s what to borrow...
Too many classical school websites are functional at best—and frustrating at worst. Clunky navigation, outdated content, and a lack of clear messaging all send the wrong signal to families evaluating your school. But what happens when you get it right? When your...
If you’re only using your school’s blog to post reminders and community updates, you’re missing half the point—and most of the traffic. Yes, your blog should serve current families. But if that’s all it does, you’re leaving search engines (and prospective parents) out...
If you’ve been posting blog updates for months but still aren’t seeing traffic, engagement, or parent interest—you’re not alone. But the problem isn’t effort. The #1 reason school blogs fail? You’re posting announcements, not content that builds trust or drives search...
It’s easy to think your Google Business Profile (GMB) is “good enough”—especially when patients can call, get directions, and read reviews straight from search. But here’s the truth: your GMB isn’t a replacement for a real website. Your profile is rented space. Google...
If your alumni page looks like it was thrown together during a staff meeting and forgotten by next week… alumni can tell. And they act accordingly. The biggest mistake schools make? Bolting on alumni content as an obligation, not an opportunity. A few generic lines...
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