If your homepage opens with a massive logo and a vague slogan, you’re not leading with what matters. The hard truth? Patients don’t care about your branding palette or clever tagline. They’re scanning for one thing: “Can this doctor help me?” Most visitors will...
“Above the fold” isn’t just a design term—it’s the first impression your website makes before a visitor even scrolls. And most medical sites waste it. Think about what your patients actually see in those first three seconds: A stock photo of a stethoscope? A vague...
Chatbots promise 24/7 help, instant responses, and AI-powered convenience. But do they actually help your medical practice—or just frustrate your patients? Here’s the short answer: it depends on how you use them. When Chatbots Help Done well, a chatbot can make your...
At first, creating separate websites for each campus or program might sound logical. You want tailored messaging, focused pages, and autonomy for each site. But what you gain in separation, you lose in efficiency—and trust. Running multiple websites means double the...
One of the toughest challenges for multi-campus schools is giving each campus leader or department head access to update content—without creating a digital mess. Blog posts get miscategorized. Calendars get overwritten. Pages get cluttered with conflicting styles....
It’s tempting to give each campus or program its own website. One for the upper school. One for the grammar campus. Maybe even one for athletics or fundraising. But in most cases, that approach creates more problems than it solves. Multiple sites don’t just double...
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