We’ve all seen it: a parent portal that feels like it was built in 1997—clunky, confusing, and totally disconnected from the rest of the school’s website. But for families, the portal isn’t just a back-end tool. It’s their daily touchpoint with your school. If it’s...
For classical schools, the curriculum is a cornerstone. It reflects your philosophy, pedagogy, and mission. But when that curriculum is presented online as a 1,500-word paragraph—or worse, a downloadable PDF—you lose the parent before they ever grasp your value. Done...
Most classical schools have a clear mission. It’s on the wall, in the handbook, and spoken often. But when a prospective family lands on your website, do those virtues come through—or get lost in generic language and template design? If your site looks like any other...
We get it. Your school already has a beautiful admissions packet. It’s been through ten rounds of board edits, includes every detail, and has a lovely serif font on the cover. So you post it on your website as a PDF and call it a day. But here’s the problem: Most...
Your homepage isn’t just a welcome mat—it’s a decision point. When a prospective parent lands on your site, they’re asking one question almost immediately: “Is this worth exploring further?” And the answer depends almost entirely on one element: your call to action...
Most classical schools spend a lot of time on their homepage. And that’s exactly the problem. It’s not that the homepage is ignored—it’s that it’s overthought, overstuffed, and still underperforming. We’ve seen welcome letters that scroll for miles, beautiful photos...
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