ADA compliance isn’t just about lawsuits. It’s about showing patients you care—and building trust from the moment they land on your site. A website that’s inaccessible to people with disabilities isn’t just a legal risk. It’s a credibility risk. For small practices,...
Most doctors assume patients leave their website because they weren’t ready to book. In reality, many leave because the site itself broke trust—often in under 3 seconds. In a world where your website is the first impression, subtle design flaws, missing content, or...
You could be the best doctor in town—but if your practice doesn’t show up online, most people will never know. Today, Google is your new front desk. It’s the first place patients go when they’re looking for a provider, researching symptoms, or checking reviews. And if...
Your school has a lot going on: open houses, fundraisers, concerts, campaign pushes, spirit weeks. But if every announcement fights for space on the homepage, parents—and prospective families—start tuning it all out. Cluttered homepages don’t build trust. They create...
“Our mission is to partner with parents to cultivate virtue and wisdom…” You’ve read it. You’ve written it. But if your mission lives only in a sentence on your About page, it’s not doing much. The best schools don’t just state their mission. They show it—through...
Your website’s primary job is to serve prospective and current families—but that doesn’t mean alumni should be ignored. The problem? Most alumni pages are either buried or bloated. They try to do too much—or worse, too little—and end up serving no one well. What...
Recent Comments