Most classical schools think of their parent portal as a backend utility—something parents log into once the real marketing work is done. It’s functional. Practical. Invisible to prospects. But what if you flipped that thinking? What if your portal wasn’t just a...
You could be the best doctor in town—but if your practice doesn’t show up online, most people will never know. Today, Google is your new front desk. It’s the first place patients go when they’re looking for a provider, researching symptoms, or checking reviews. And if...
“Our mission is to partner with parents to cultivate virtue and wisdom…” You’ve read it. You’ve written it. But if your mission lives only in a sentence on your About page, it’s not doing much. The best schools don’t just state their mission. They show it—through...
Most school blogs are ghost towns—sporadic posts, unclear purpose, and zero traction. If yours isn’t driving traffic, building trust, or supporting enrollment… it’s not doing its job. The good news? You don’t need to post every week. You just need a better strategy....
Your homepage isn’t just a welcome mat—it’s a decision point. When a prospective parent lands on your site, they’re asking one question almost immediately: “Is this worth exploring further?” And the answer depends almost entirely on one element: your call to action...
Most classical schools spend a lot of time on their homepage. And that’s exactly the problem. It’s not that the homepage is ignored—it’s that it’s overthought, overstuffed, and still underperforming. We’ve seen welcome letters that scroll for miles, beautiful photos...
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