One of the most debated choices in classical school marketing is whether to display tuition on your website. Some see transparency as a virtue. Others fear it deters serious families before they’ve understood the school’s distinctives. So, what’s right for your...
Your school’s core virtues are what set it apart. They aren’t just bullet points on an internal document—they’re proof of purpose. So why are they hidden three clicks deep on your site? Parents are looking for schools that align with their values. If they have to hunt...
Most classical schools think of their parent portal as a backend utility—something parents log into once the real marketing work is done. It’s functional. Practical. Invisible to prospects. But what if you flipped that thinking? What if your portal wasn’t just a...
Here’s the hard truth: most school calendars are nearly useless. They’re often buried deep in the website, only available as a downloadable PDF, and impossible to read on mobile. If you’ve ever heard parents say, “I didn’t know that was happening,” your calendar might...
Your school has a lot going on: open houses, fundraisers, concerts, campaign pushes, spirit weeks. But if every announcement fights for space on the homepage, parents—and prospective families—start tuning it all out. Cluttered homepages don’t build trust. They create...
Most school FAQ pages are just a dumping ground for leftover info. But done right, your FAQ can do serious work—handling objections, building trust, and moving parents closer to enrollment. Here’s how to build one that doesn’t just inform—but converts. Start With Real...
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