If you’ve ever tried to explain the trivium on your school’s website, you know the struggle. Most “What is the Trivium in classical education?” searches lead to dense definitions or academic overviews that feel more like Latin textbooks than parent-friendly guidance....
We get it. Your school already has a beautiful admissions packet. It’s been through ten rounds of board edits, includes every detail, and has a lovely serif font on the cover. So you post it on your website as a PDF and call it a day. But here’s the problem: Most...
Your homepage isn’t just a welcome mat—it’s a decision point. When a prospective parent lands on your site, they’re asking one question almost immediately: “Is this worth exploring further?” And the answer depends almost entirely on one element: your call to action...
For classical Christian schools, the tuition question is always a tricky one. List it? Hide it? Say “call us”? Let a PDF do the talking? In our work with classical schools, we’ve seen this decision approached with hesitation—and for good reason. Tuition isn’t just a...
Most classical schools spend a lot of time on their homepage. And that’s exactly the problem. It’s not that the homepage is ignored—it’s that it’s overthought, overstuffed, and still underperforming. We’ve seen welcome letters that scroll for miles, beautiful photos...
\Your website isn’t just a digital brochure—it’s the front door to your school. And for classical Christian schools, where the educational model isn’t always familiar, your site has to do more than look nice. It needs to educate, inspire, and convert. In this guide,...
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