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Why Your Uniform Page Is a Secret Marketing Weapon

Why Your Uniform Page Is a Secret Marketing Weapon

by JK Stewart | Jun 26, 2025 | Classical Schools, Industries

It’s easy to think of your school’s uniform page as a necessary policy section—something functional and perhaps even forgettable. But in a classical Christian school, your uniform page can quietly become one of your most effective marketing tools. Why? Because...
Stop Hiding Your Teaching Model: Why a ‘How We Teach’ Page Matters

Stop Hiding Your Teaching Model: Why a ‘How We Teach’ Page Matters

by JK Stewart | Jun 26, 2025 | Classical Schools, Industries

Most classical schools talk a lot about what they teach—great books, Latin, Western tradition—but rarely show how that content comes to life in the classroom. That’s a missed opportunity. Your pedagogy is one of your biggest differentiators. It’s what separates you...
How to Communicate Discipline and Order Without Sounding Harsh

How to Communicate Discipline and Order Without Sounding Harsh

by JK Stewart | Jun 25, 2025 | Classical Schools, Industries

Discipline isn’t about fear. It’s about forming children who flourish within boundaries—knowing how to love, lead, and learn with responsibility. Yet all too often, when schools talk about discipline and order, they sound like boarding schools from the 1800s. A rigid...
What Parents Really Learn from Your Daily Schedule Page

What Parents Really Learn from Your Daily Schedule Page

by JK Stewart | Jun 25, 2025 | Classical Schools, Industries

When parents land on your schedule page, they’re looking for times—drop-off, lunch, dismissal. But savvy schools know this: your daily schedule is more than logistics. It’s a **window into your theology of time**—a silent statement about the habits, rhythm, and...
The Page That Sells Your School Without Saying a Word: Photo Galleries Done Right

The Page That Sells Your School Without Saying a Word: Photo Galleries Done Right

by JK Stewart | Jun 25, 2025 | Classical Schools, Industries

You’ve heard it before: “A picture is worth a thousand words.” But in school marketing, most photo galleries flatline. Generic smiling kids, overexposed events—nothing that tells a story. The truth? Your “Life at Our School” gallery can be your strongest silent...
How to Explain the Grammar Stage at your Classical School Without Sounding Like a Snob

How to Explain the Grammar Stage at your Classical School Without Sounding Like a Snob

by JK Stewart | Jun 25, 2025 | Classical Schools, Industries

The word grammar can feel intimidating—or even pretentious—to parents who didn’t experience classical education. Here’s the truth: the Grammar Stage isn’t about parsing sentences or showing off fancy syntax. It’s the joyful foundation of lifelong learning—the stage...
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