QR Codes Are Back, and They Actually Work Not long ago, QR codes felt like a fad. Now they are everywhere: on menus, posters, and even church bulletins. For realtors, this is good news. QR codes can turn a yard sign or a business card into a direct line to your...
Why Local Search Matters for Realtors When someone types “homes for sale in Oakwood” into Google, they are not browsing for fun. They are ready to act. If your website appears at the top of that search, you win the first shot at turning them into a client. Local SEO...
Why Neighborhood-Specific Pages Work Imagine a buyer searching online for “homes in Maplewood neighborhood.” If your website has a landing page focused only on Maplewood, that buyer finds you first. Instead of browsing a generic city-wide page with thousands of...
Why Mobile-First Design Matters More Than Ever Pull out your phone and think about the last time you looked up a house for sale. Chances are, it was on a small screen while sitting at a coffee shop, in the car, or in line at the grocery store. Today most home buyers...
Your Website Should Work Like Your Best Assistant Imagine walking into an open house and no one greets you. You look around, but there is no one to answer your questions or guide you through the property. That is exactly how potential clients feel when they visit a...
The Problem with Template Sites Most brokerages provide their agents with a free or low-cost template website. On the surface, it feels like a perk: you get a site without paying extra or learning any tech skills. But here’s the catch—those same sites are given to...
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