“Our mission is to partner with parents to cultivate virtue and wisdom…” You’ve read it. You’ve written it. But if your mission lives only in a sentence on your About page, it’s not doing much. The best schools don’t just state their mission. They show it—through...
Your website’s primary job is to serve prospective and current families—but that doesn’t mean alumni should be ignored. The problem? Most alumni pages are either buried or bloated. They try to do too much—or worse, too little—and end up serving no one well. What...
Most school blogs are ghost towns—sporadic posts, unclear purpose, and zero traction. If yours isn’t driving traffic, building trust, or supporting enrollment… it’s not doing its job. The good news? You don’t need to post every week. You just need a better strategy....
Your theology page isn’t just about listing what your school believes—it’s a chance to show how faith shapes everything you do. Many Christian schools fall into one of two traps: they either bury theology behind academic language, or they copy-paste a denomination’s...
After a parent says yes to your school, their next question is: “Now what?” If your answer is scattered emails, vague directions, and a maze of PDFs, you’re starting the relationship on the wrong foot. A well-built “New Family” page isn’t just helpful—it’s strategic....
Your academic philosophy page should inspire trust and spark curiosity—not put prospective parents to sleep. But too often, schools treat this page like a term paper. It’s dense. It’s abstract. And it’s a missed opportunity. What This Page Is Really For It’s not about...
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