Putting your patient portal front and center on your homepage might feel helpful—but it’s probably hurting your site more than helping. Most first-time visitors aren’t looking to log in. They’re trying to figure out: What kind of care you provide Where you’re...
Event banners are helpful—until they clutter your homepage for weeks. We get it—open house next Thursday, gala coming up, field day around the corner. School events are important, and your homepage seems like the perfect place to promote them. But here’s the problem:...
You don’t get 30 seconds to make a good impression anymore. You get 3. When a patient lands on your homepage, they’re not admiring the color scheme. They’re scanning for answers: What kind of care do you offer? Where are you located? Are you accepting new patients?...
Healthcare pricing has moved out of the shadows—and onto your website. But many medical practices still don’t know what they’re required to share, what patients expect, or how to present it without creating confusion. Here’s the truth: Whether or not your practice is...
Lead with mission, not doctrine. Faith should build trust—not filter people out too soon. Your Statement of Faith is foundational—but its placement on your website determines whether it invites or intimidates. Many classical schools either bury it where no one will...
Quick answer: not on your homepage. Your homepage is for first impressions. It’s for new patients looking to understand who you are, what you treat, and how to book an appointment. But too many practices clutter their homepage with returning patient tools—things like:...
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