It’s easy to think your Google Business Profile (GMB) is “good enough”—especially when patients can call, get directions, and read reviews straight from search. But here’s the truth: your GMB isn’t a replacement for a real website. Your profile is rented space. Google...
If your alumni page looks like it was thrown together during a staff meeting and forgotten by next week… alumni can tell. And they act accordingly. The biggest mistake schools make? Bolting on alumni content as an obligation, not an opportunity. A few generic lines...
More than 60% of people visit your site from a phone. So if your medical website isn’t smooth, fast, and easy to use on mobile—you’re losing patients before they even call. Here’s what happens when your site isn’t mobile-friendly: They bounce. Pinch-to-zoom layouts,...
Most alumni pages suffer from the same fate: they start as a placeholder and slowly become a digital junk drawer. School history, giving links, reunion dates, a signup form, a scanned class photo from 1993—it all gets piled into one endless scroll. The result? Nobody...
When schools finally turn their attention to alumni engagement, the instinct is often to digitize the archives—posting old yearbooks, class rosters, or school history timelines. But that’s not what drives alumni back to your site—or back to your campus. What alumni...
Alumni engagement often gets pushed to the bottom of the priority list—and when schools finally focus on it, the default move is to add an entirely new section to the site. You don’t need to. In most cases, what you need isn’t more pages—it’s better placement, smarter...
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