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Why Generic Templates Fail for Medical Sites

Why Generic Templates Fail for Medical Sites

by JK Stewart | Jun 11, 2025 | Healthcare, Industries, Marketing, Performance & UX, Website Strategy

Premade website templates might seem like a quick win—cheap, fast, and “good enough.” But for medical practices, they’re a liability. Here’s the hard truth: generic templates weren’t designed for trust, referrals, or compliance. And those are the pillars...
Stop Writing About Spirit Week (Unless You Do This First)

Stop Writing About Spirit Week (Unless You Do This First)

by JK Stewart | Jun 11, 2025 | Classical Schools, Industries, Marketing, Website Strategy

Posting about Spirit Week isn’t the problem. Posting only about Spirit Week is. Most school blogs fall flat because they’re filled with internal updates no one outside your community understands. Photos from Field Day. Recaps of House Points. A thank-you to the a...
What Small Practices Can Learn from Big Hospital Websites

What Small Practices Can Learn from Big Hospital Websites

by JK Stewart | Jun 11, 2025 | Healthcare, Industries, Website Strategy

Just because you don’t have a seven-figure marketing budget doesn’t mean your site can’t perform like the big guys’. In fact, some of the most effective features on hospital websites can be copied—smartly and affordably—by independent practices. Here’s what to borrow...
What a Better Website Actually Does for Classical Schools

What a Better Website Actually Does for Classical Schools

by JK Stewart | Jun 10, 2025 | Classical Schools, Industries, Website Strategy

Too many classical school websites are functional at best—and frustrating at worst. Clunky navigation, outdated content, and a lack of clear messaging all send the wrong signal to families evaluating your school. But what happens when you get it right? When your...
Your Blog Isn’t Just for Parents—It’s for Google Too

Your Blog Isn’t Just for Parents—It’s for Google Too

by JK Stewart | Jun 10, 2025 | Classical Schools, Industries, Website Strategy

If you’re only using your school’s blog to post reminders and community updates, you’re missing half the point—and most of the traffic. Yes, your blog should serve current families. But if that’s all it does, you’re leaving search engines (and prospective parents) out...
The #1 Reason School Blogs Fail (Hint: It’s Not Effort)

The #1 Reason School Blogs Fail (Hint: It’s Not Effort)

by JK Stewart | Jun 10, 2025 | Classical Schools, Industries, Website Strategy

If you’ve been posting blog updates for months but still aren’t seeing traffic, engagement, or parent interest—you’re not alone. But the problem isn’t effort. The #1 reason school blogs fail? You’re posting announcements, not content that builds trust or drives search...
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