When a patient calls your office, they expect someone to pick up. When they visit your website, they expect it to load—fast. If your site takes longer to load than it takes your receptionist to answer the phone, you’ve got a problem. Site speed isn’t just a tech...
“Above the fold” isn’t just a design term—it’s the first impression your website makes before a visitor even scrolls. And most medical sites waste it. Think about what your patients actually see in those first three seconds: A stock photo of a stethoscope? A vague...
Chatbots promise 24/7 help, instant responses, and AI-powered convenience. But do they actually help your medical practice—or just frustrate your patients? Here’s the short answer: it depends on how you use them. When Chatbots Help Done well, a chatbot can make your...
Not all hosting plans are created equal. If you’re running a small medical practice, you shouldn’t be paying enterprise prices—especially when you’re not getting enterprise-level performance. Here are three red flags that suggest you’re overpaying...
At first, creating separate websites for each campus or program might sound logical. You want tailored messaging, focused pages, and autonomy for each site. But what you gain in separation, you lose in efficiency—and trust. Running multiple websites means double the...
One of the toughest challenges for multi-campus schools is giving each campus leader or department head access to update content—without creating a digital mess. Blog posts get miscategorized. Calendars get overwritten. Pages get cluttered with conflicting styles....
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