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Should Your School Website Say You’re Christian?

Should Your School Website Say You’re Christian?

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries

One of the most debated decisions for classical schools is how explicitly to state their Christian identity on the website. Some schools lead with it boldly in the hero section. Others tuck it into a footer or an about page. Still others avoid naming it at all, hoping...
You Don’t Need a New Logo—You Need Better Website Messaging

You Don’t Need a New Logo—You Need Better Website Messaging

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries

When enrollment is slow or traffic stalls, the first instinct for many schools is to rebrand. A new logo. Fresh colors. Updated fonts. But here’s the contrarian truth no one wants to say out loud: your logo isn’t the problem. Your messaging is. Logos are easy to...
How to Build a Classical School Blog That Actually Helps SEO

How to Build a Classical School Blog That Actually Helps SEO

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries, Marketing, Website Strategy

If you’ve been told “start blogging” to improve your school’s SEO, you’re not alone. But here’s the problem: most classical school blogs fall flat. They’re inconsistent, unclear, and misaligned with what parents are actually searching for. You don’t need just more...
How to Write a Location Page That Actually Reduces Phone Calls

How to Write a Location Page That Actually Reduces Phone Calls

by JK Stewart | Jul 2, 2025 | Healthcare, Industries, Website Strategy

A clear location page isn’t just a courtesy—it’s a conversion tool. When patients and referring offices land on your surgery center’s site, they want direction, reassurance, and confidence. A well-built location page delivers exactly that, cutting down generic phone...
Why Your Admissions Page Should Make Parents Feel, Not Just Inform

Why Your Admissions Page Should Make Parents Feel, Not Just Inform

by JK Stewart | Jul 2, 2025 | Classical Schools, Industries, Website Strategy

An effective admissions page doesn’t start with deadlines. It starts with desire. Because classical education isn’t just a decision—it’s a conviction. And the moment a parent lands on your admissions page, they’re not asking for a list of forms. They’re asking: Is...
The Most Underrated Page on Your Website? The Faculty Page.

The Most Underrated Page on Your Website? The Faculty Page.

by JK Stewart | Jul 2, 2025 | Classical Schools, Industries, Website Strategy

Your faculty page isn’t just a roster—it’s a bridge between your school’s values and the trust of prospective families. Parents don’t enroll in programs, they invest in people. In classical education, learning is incarnational: it happens through real relationships....
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