Let’s be honest: most classical school parents don’t want to join another Facebook group. Some avoid it for ideological reasons—tired of the algorithmic noise, privacy concerns, or the time-suck of social media. Others simply never joined in the first place. But...
Parents who are drawn to classical education are often thoughtful, curious, and discerning. They want more than test scores or buzzwords—they want substance. That makes your curriculum page one of the most important (and most overlooked) parts of your website....
It’s not that your admissions page is wrong. It’s just doing too much at once—and not enough of the right things in the right order. Many classical schools unintentionally treat their admissions pages like digital file cabinets: full of facts, forms, deadlines, and...
It happens quietly. A family visits your classical school website, excited about your vision and intrigued by your programs. They click “Inquire” or “Request Information.” And then—they bail. Not because they changed their minds. Not because they had doubts. But...
It’s a good problem to have: your classical school is full, and interest keeps growing. But turning families away without a next step risks losing long-term potential. That’s where a well-designed waitlist landing page can shine—if you do it right. Many classical...
Visit the average classical school website on your phone, and odds are it wasn’t built with you—or your screen size—in mind. Tiny text. Bloated headers. Navigation that’s either hidden or a mile long. And let’s not even talk about PDFs that download instead of...
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