“Should we start a blog?” It’s one of the most common questions we hear from really all businesses, including medical practices—and one of the most misunderstood. The counterintuitive truth? Not every practice (or business) needs a blog. And for some, the wrong kind...
For many patients, the About page is their first real introduction to your practice—and one of the top pages they visit before deciding to book. So if yours is cold, vague, or outdated, it could quietly be driving people away. Common red flags: Generic mission...
The “About” page is one of the most visited—and most wasted—pages on medical websites. Too often, it’s packed with vague mission statements, dry credentials, or stock photos of smiling people in lab coats. It may check a box, but it doesn’t actually do its job. A...
Your homepage isn’t a filing cabinet. It’s not where every form, login, announcement, and menu item should live. Yet that’s exactly how many medical practices treat it—cluttered with patient portal links, billing notices, and every possible navigation item crammed...
Your medical website isn’t just a marketing tool—it’s a legal liability waiting to happen if it’s not built right. ADA lawsuits. HIPAA violations. Misleading medical claims. They’re real, and they’re hitting practices of every size—not just the big guys. If you think...
Let’s be honest: most medical websites sound like they were written by a robot with a thesaurus. Stiff, generic, forgettable. But the best healthcare websites don’t just share information—they build trust. They sound like a real person with real experience, speaking...
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