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Why Most ADA Scanners Miss the Real Issues

Why Most ADA Scanners Miss the Real Issues

by JK Stewart | Jun 3, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

Think your medical website is ADA compliant because an online tool gave it a green checkmark? Think again. Automated ADA scanners can catch missing alt text or contrast issues—but they can’t understand context. They don’t know if your link text is confusing, if your...
The #1 Mistake Small Medical Practices Make with Their Website

The #1 Mistake Small Medical Practices Make with Their Website

by JK Stewart | Jun 3, 2025 | Healthcare, Industries, Website Strategy

Most small medical practices think their biggest website problem is lack of traffic or fancy design. It’s not. The real mistake? Treating the site like a brochure instead of a tool that books patients. Too many small practices settle for a basic, “good enough”...
Avoiding the “Wall of Text” on Your Curriculum Page

Avoiding the “Wall of Text” on Your Curriculum Page

by JK Stewart | Jun 3, 2025 | Classical Schools, Industries, Website Strategy

Too many classical schools overwhelm instead of educate. Let’s be honest: most curriculum pages read more like academic journals than tools for curious parents. They’re dense, heavy on terminology, and full of well-meaning explanations that no prospective family has...
Do You Need a Blog on Your Medical Website?

Do You Need a Blog on Your Medical Website?

by JK Stewart | Jun 3, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

“Should we start a blog?” It’s one of the most common questions we hear from really all businesses, including medical practices—and one of the most misunderstood. The counterintuitive truth? Not every practice (or business) needs a blog. And for some, the wrong kind...
Why Your About Page Might Be Costing You Patients

Why Your About Page Might Be Costing You Patients

by JK Stewart | Jun 2, 2025 | Healthcare, Industries

For many patients, the About page is their first real introduction to your practice—and one of the top pages they visit before deciding to book. So if yours is cold, vague, or outdated, it could quietly be driving people away. Common red flags: Generic mission...
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