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What a School Blog Should Actually Be Doing for You

What a School Blog Should Actually Be Doing for You

by JK Stewart | Jun 11, 2025 | Classical Schools, Industries, Website Strategy

Your blog shouldn’t be a dumping ground for internal updates. It should be one of your school’s most effective tools for building trust, driving traffic, and supporting enrollment. Too many schools treat their blog like a digital bulletin board—field trip recaps,...
Why Generic Templates Fail for Medical Sites

Why Generic Templates Fail for Medical Sites

by JK Stewart | Jun 11, 2025 | Healthcare, Industries, Marketing, Performance & UX, Website Strategy

Premade website templates might seem like a quick win—cheap, fast, and “good enough.” But for medical practices, they’re a liability. Here’s the hard truth: generic templates weren’t designed for trust, referrals, or compliance. And those are the pillars...
Stop Writing About Spirit Week (Unless You Do This First)

Stop Writing About Spirit Week (Unless You Do This First)

by JK Stewart | Jun 11, 2025 | Classical Schools, Industries, Marketing, Website Strategy

Posting about Spirit Week isn’t the problem. Posting only about Spirit Week is. Most school blogs fall flat because they’re filled with internal updates no one outside your community understands. Photos from Field Day. Recaps of House Points. A thank-you to the a...
What Small Practices Can Learn from Big Hospital Websites

What Small Practices Can Learn from Big Hospital Websites

by JK Stewart | Jun 11, 2025 | Healthcare, Industries, Website Strategy

Just because you don’t have a seven-figure marketing budget doesn’t mean your site can’t perform like the big guys’. In fact, some of the most effective features on hospital websites can be copied—smartly and affordably—by independent practices. Here’s what to borrow...
What a Better Website Actually Does for Classical Schools

What a Better Website Actually Does for Classical Schools

by JK Stewart | Jun 10, 2025 | Classical Schools, Industries, Website Strategy

Too many classical school websites are functional at best—and frustrating at worst. Clunky navigation, outdated content, and a lack of clear messaging all send the wrong signal to families evaluating your school. But what happens when you get it right? When your...
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