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Why Most Private School Websites Drive Away the Right Families

Why Most Private School Websites Drive Away the Right Families

by JK Stewart | May 13, 2025 | Classical Schools, Industries, Performance & UX, Website Strategy

You can have the most beautiful school campus in the state—but if your website is confusing, cluttered, or generic, you’re losing the very families you’re trying to reach. We see it all the time: sites that are overbuilt, underwritten, and impossible to navigate....
3 Quiet Ways a Great Website Makes You More Referable

3 Quiet Ways a Great Website Makes You More Referable

by JK Stewart | May 13, 2025 | Client Trust, Marketing, Performance & UX, Support & Reliability, Website Strategy

Most people think referrals happen because of great work—and they’re right. But there’s another layer that makes referrals easier, faster, and more consistent: your website. Here’s how a solid site quietly amplifies your referability: 1. It’s Easy to Share (and Looks...
Why We’re Cheaper (and Still Here Years Later)

Why We’re Cheaper (and Still Here Years Later)

by JK Stewart | May 13, 2025 | Client Trust, Performance & UX, Support & Reliability, Website Strategy

We don’t have a fancy office. We don’t have a receptionist — in fact the phone number on our contact page? JK’s cell. And we’re not trying to impress you with espresso machines and “brand discovery workshops.” We just build really good websites—and support...
The Hidden ROI of a Website That Just Works

The Hidden ROI of a Website That Just Works

by JK Stewart | May 12, 2025 | Performance & UX, Support & Reliability, Website Strategy

Most clients don’t need bells and whistles. They need their site to load fast, never break, and not become their full-time job. That’s the difference. With Paired, the tech disappears—and the peace of mind shows up. What “Just Works” Actually Means: ✓ You don’t get...
The One Mistake Professionals Make With Their Website Footer

The One Mistake Professionals Make With Their Website Footer

by JK Stewart | May 12, 2025 | Client Trust, Industries, Performance & UX, Professional Services, Website Strategy

Your homepage might look sharp. Your headline might be clear. But if your footer is weak—or worse, empty—you’re leaving trust (and conversions) on the table. Most professionals treat their footer like an afterthought. But in reality, it’s one of the most visited and...
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