Most classical schools think of their parent portal as a backend utility—something parents log into once the real marketing work is done. It’s functional. Practical. Invisible to prospects. But what if you flipped that thinking? What if your portal wasn’t just a...
Here’s the hard truth: most school calendars are nearly useless. They’re often buried deep in the website, only available as a downloadable PDF, and impossible to read on mobile. If you’ve ever heard parents say, “I didn’t know that was happening,” your calendar might...
Starting a new private practice or expanding your group? Your website isn’t just a formality—it’s your first impression. Before patients meet your staff, tour your office, or read your reviews, they’re clicking on your homepage and silently asking: “Can I trust this...
ADA compliance isn’t just about lawsuits. It’s about showing patients you care—and building trust from the moment they land on your site. A website that’s inaccessible to people with disabilities isn’t just a legal risk. It’s a credibility risk. For small practices,...
Most doctors assume patients leave their website because they weren’t ready to book. In reality, many leave because the site itself broke trust—often in under 3 seconds. In a world where your website is the first impression, subtle design flaws, missing content, or...
Recent Comments