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3 Calendar Design Mistakes That Frustrate Parents

3 Calendar Design Mistakes That Frustrate Parents

by JK Stewart | Jun 1, 2025 | Classical Schools, Industries, Website Strategy

Parents aren’t confused because they don’t read—they’re confused because your school calendar is doing too much or not enough. From a UX standpoint, repetition and clarity are your allies, not enemies. Here are three common mistakes that tank usability: Single-page...
Why Your Admissions Page Doesn’t Get Clicks

Why Your Admissions Page Doesn’t Get Clicks

by JK Stewart | Jun 1, 2025 | Classical Schools, Industries, Website Strategy

Too many classical schools slap an “Apply Now” button on a barebones page and wonder why it underperforms. The hard truth? Parents don’t click until they feel confident. Your admissions page isn’t just a transaction point—it’s a trust-building opportunity. Before...
How to Write Website Copy That Sounds Like a Real Doctor (Not ChatGPT)

How to Write Website Copy That Sounds Like a Real Doctor (Not ChatGPT)

by JK Stewart | May 31, 2025 | Healthcare, Industries, Marketing

Let’s be honest: most medical websites sound like they were written by a robot with a thesaurus. Stiff, generic, forgettable. But the best healthcare websites don’t just share information—they build trust. They sound like a real person with real experience, speaking...
SEO for Doctors: What Actually Matters

SEO for Doctors: What Actually Matters

by JK Stewart | May 31, 2025 | Healthcare, Industries, Marketing

You don’t need hacks, trends, or fancy plugins to rank. You just need to show up where people are already searching—and make it easy for them to choose you. Too many doctors waste time chasing algorithm updates or hiring overpriced SEO “experts.” The truth? Local SEO...
The Hidden Cost of an Outdated Website for Your Medical Practice

The Hidden Cost of an Outdated Website for Your Medical Practice

by JK Stewart | May 31, 2025 | Healthcare, Industries, Website Strategy

Your practice might have the best care in town—but if your website is outdated, patients may never find out. Old, clunky websites create invisible friction. Slow load times. Confusing layouts. Missing mobile responsiveness. All of it quietly pushes people away. And...
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