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What Goes on the Parent Resources Page (And What Doesn’t)

What Goes on the Parent Resources Page (And What Doesn’t)

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries, Website Strategy

Most classical schools treat their “Resources” page like a kitchen junk drawer—full of PDFs, links, and outdated forms. Parents end up wading through clutter to find simple answers. But during the school year, they’re not looking for documents—they’re looking for...
Should Your School Website Say You’re Christian?

Should Your School Website Say You’re Christian?

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries

One of the most debated decisions for classical schools is how explicitly to state their Christian identity on the website. Some schools lead with it boldly in the hero section. Others tuck it into a footer or an about page. Still others avoid naming it at all, hoping...
You Don’t Need a New Logo—You Need Better Website Messaging

You Don’t Need a New Logo—You Need Better Website Messaging

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries

When enrollment is slow or traffic stalls, the first instinct for many schools is to rebrand. A new logo. Fresh colors. Updated fonts. But here’s the contrarian truth no one wants to say out loud: your logo isn’t the problem. Your messaging is. Logos are easy to...
How to Build a Classical School Blog That Actually Helps SEO

How to Build a Classical School Blog That Actually Helps SEO

by JK Stewart | Jul 3, 2025 | Classical Schools, Industries, Marketing, Website Strategy

If you’ve been told “start blogging” to improve your school’s SEO, you’re not alone. But here’s the problem: most classical school blogs fall flat. They’re inconsistent, unclear, and misaligned with what parents are actually searching for. You don’t need just more...
How to Write a Location Page That Actually Reduces Phone Calls

How to Write a Location Page That Actually Reduces Phone Calls

by JK Stewart | Jul 2, 2025 | Healthcare, Industries, Website Strategy

A clear location page isn’t just a courtesy—it’s a conversion tool. When patients and referring offices land on your surgery center’s site, they want direction, reassurance, and confidence. A well-built location page delivers exactly that, cutting down generic phone...
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