When parents land on your schedule page, they're looking for times—drop-off, lunch, dismissal. But savvy schools know...
What Parents Really Learn from Your Daily Schedule Page
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The Page That Sells Your School Without Saying a Word: Photo Galleries Done Right
You’ve heard it before: “A picture is worth a thousand words.” But in school marketing, most photo galleries flatline....
How to Explain the Grammar Stage at your Classical School Without Sounding Like a Snob
The word grammar can feel intimidating—or even pretentious—to parents who didn’t experience classical education....
The Lost Art of Recitation—and Why Your Website Should Talk About It
In most modern classrooms, you’ll find tablets, group projects, and interactive apps. What you won’t find is a child...
Should You Include Chapel or Morning Assembly on Your Website?
If your school begins the day with chapel, morning liturgy, or a sacred assembly—and you don’t talk about it on your...
The Hidden Power of a “Virtues in Action” Blog Series
Classical education is about formation—not just information. But too often, your blog doesn’t reflect that. It becomes...
Designing a Parent Handbook Page That Actually Gets Read
Every classical school has a parent handbook. Most are unread. Not because parents don’t care—but because schools make...
How to Integrate Core Virtues into Your School Homepage
Classical schools are built on timeless foundations—truth, goodness, beauty, courage, humility, wonder. And yet, when...
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