If your classical school doesn’t have a “Why Classical?” video, you’re leaving trust, clarity, and enrollment growth...
Should You Create a ‘Why Classical?’ Video?
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How to Use Your Enrollment Checklist to Reinforce Formation
Most schools treat the enrollment checklist like a to-do list. Fill this out. Sign that. Pay this. Submit that. Done....
Don’t Bury the Beauty: How to Showcase Student Work with Purpose
Most classical schools do this wrong. They tack up crumpled paintings on hallway walls, post an occasional blurry...
Your Website’s Hidden Hero: The Parent Resource Page
There’s an unsung hero on every great classical school website. It’s not the homepage. Not the blog. Not even the...
Why Even Your Footer Should Signal Formation
It’s the last thing parents see on your website—but often the first thing they feel. A footer isn’t just a design...
What Your Athletics Page Says About Your Formation Model
Classical schools often spend hours polishing their academic and theology pages—only to treat the athletics page as an...
From the Office of the Head: Why a Monthly Letter Builds More Trust Than a Head Bio
Nearly every classical school website has a Head of School bio page. Most include a professional headshot, educational...
Your Curriculum Page Should Look Like a Tour, Not a Textbook
Most classical school curriculum pages are designed with the wrong audience in mind. They read like white...
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