It’s tempting to give each campus or program its own website. One for the upper school. One for the grammar campus. Maybe even one for athletics or fundraising.

But in most cases, that approach creates more problems than it solves.

Multiple sites don’t just double your effort—they fracture your brand, split your SEO, and confuse your audience. Parents bounce between URLs. Search engines don’t know which domain to rank. And your internal team spends time maintaining systems instead of improving them.

Consolidating your campuses into one well-structured site is almost always the better play.

That doesn’t mean lumping everything together. It means designing a site that makes it crystal clear which information applies to which campus, while keeping your domain, brand, and messaging unified.

We’ve worked with schools struggling to manage multiple sites, only to find that what they needed wasn’t more domains—it was a smarter content structure. Here’s how to handle multiple locations on a single school website without losing simplicity or control.

Done right, one website does the job of many—while actually building trust with families and improving your visibility in search.

If your current site is feeling stretched—or you’re planning for future expansion—here’s how we help classical schools unify their digital presence without sacrificing clarity.