Nothing says “disorganized” like a giant wall of staff bios from every campus dumped onto one page. Parents can’t tell who’s who, what applies to their child, or who to contact—and that confusion kills trust.

The problem? Most schools just list all staff by default. No filters, no sections, no structure.

But when you serve multiple campuses, clarity matters more than ever. Parents should instantly know who belongs where—and who to reach out to—without scrolling through dozens of unrelated profiles.

Here’s how to fix it:

• Segment by campus. Each location should have a separate staff view or filter—clearly labeled and easy to switch between. A dynamic filter that rearranges the page by location and role is a nice touch.
• Use consistent layout and photos. A clean, visual directory builds professionalism. Headshots and titles should be formatted the same across pages.
• Clarify roles and responsibilities. If staff float between campuses, make that clear in their bio—don’t leave parents guessing.

This isn’t about flash—it’s about function. A well-structured directory signals care, attention to detail, and respect for the parent’s time.

Want to see how we simplify complex school sites without losing clarity? Here’s what that looks like in action.

Bonus: Build connection beyond the screen.

Staff pages create recognition—but branded apparel builds community. Explore wearable merch that reinforces your school identity long after dismissal.

And if your site structure is straining under multiple campuses, this guide will show you how to clean it up—without a full rebuild.