Most classical schools talk a lot about what they teach—great books, Latin, Western tradition—but rarely show how that content comes to life in the classroom. That’s a missed opportunity.

Your pedagogy is one of your biggest differentiators. It’s what separates you from both public schools and generic private schools. But if it’s buried deep in your About page or crammed into a paragraph on curriculum, most parents will never see it.

Why “How We Teach” Deserves Its Own Page

Curriculum is table stakes. What families really want to know is: What’s it like to be a student here?

That’s where your teaching model matters. A great “How We Teach” page doesn’t just explain—it paints a picture:

• A 2nd grader narrating Little House in the Big Woods with spark in her voice
• A 7th grade seminar where students wrestle with Plato—not just repeat answers
• A senior thesis presentation that reflects four years of attentive training

These aren’t hypotheticals. They’re windows into the kind of formation that sets your school apart. A “How We Teach” page makes this visible.

The First-Time Parent Problem

Most prospective families are new to classical education. They don’t know the jargon. “Dialectic,” “mimetic instruction,” and “Socratic method” might as well be Greek—because sometimes they literally are.

If your site doesn’t explain these ideas clearly and winsomely, you risk sounding elitist—or just confusing. And that confusion kills trust.

Think of your “How We Teach” page as a translator. You’re taking profound ideas and making them accessible through:

• Simple analogies (e.g. “Narration is like replaying a story in your own words. It builds memory and attention.”)
• Real classroom examples (e.g. “Our 4th graders recently acted out scenes from The Odyssey as part of a unit on heroism.”)
• Warm, human language (e.g. “We don’t rush to answers—we learn to ask better questions.”)

What to Include On Your Page

Here’s a strong structure for a “How We Teach” page:

1. Intro: Why Pedagogy Matters
   Explain why how you teach is just as important as what you teach. Ground it in your school’s mission.
2. The Grammar, Logic, and Rhetoric Stages
   Offer a parent-friendly version of the Trivium. Link to your Grammar Stage explanation for clarity.
3. Signature Methods
   Include 3–4 key practices that define your classrooms—like narration, recitation, Socratic discussion, and copywork. Explain them with clarity and warmth.
4. Formation Through Teaching
   Connect the dots between your pedagogy and the virtues you aim to cultivate—attention, humility, courage, wonder.

Pro Tips for Execution

• Don’t lead with theory—lead with examples.
• Use verbs. Show what students do, not just what teachers say.
• Link to deeper resources. If you’ve written about your mission or your homepage strategy, this is the place to surface those ideas again.
• End with invitation. Let readers imagine their own child thriving in this kind of classroom.

Make the Page a Gateway, Not a Wall

This is the page that will either hook parents or lose them. Get it wrong, and you’ll sound aloof or esoteric. Get it right, and you’ll win trust, spark curiosity, and stand out from every other private school in your area.

The difference is clarity. The difference is voice. The difference is showing—not just telling—how your classrooms form not just minds, but souls.

Next Step

Not sure where to start? Read our post on how your homepage can preview classroom life or explore the full classical school marketing plan to map out your messaging strategy.